Justin Smith 
Founder & CEO, 
40 Leaf Clover

From childhood, I have been driven by an ardent desire to contribute meaningfully to the world, aspiring to leave a legacy not only for my own children but for all of humanity. 

I hold a profound appreciation for our planet and a passion for the well-being of its inhabitants. 

My thoughts are perpetually engaged in exploring inventive methods to effect positive change. I identify as an inventor, a visionary, and above all, a creative professional. With over 35 years of experience as a designer, across diverse sectors including: Technology, Fashion, Automotive, Leisure and Tourism, Consumer Goods, Data Centres, Sustainability, Homeware, Procurement, Food and Drink, Real Estate, and B2B—I have cultivated a broad skill set and knowledge of these industries. Upon reaching the milestone age of 40, I founded 40 Leaf Clover. Initially, this venture began as a modest side project catering to a select group of clients, primarily focused on design for technology brands. I am now prepared to elevate this company on a global scale and pursue new horizons. 

The nomenclature "40 Leaf Clover" symbolically represents "40," denoting change, paired with "clover," which signifies a touch of luck. Our tagline, “we’ll find your way,” encapsulates our commitment to collaboratively discovering solutions. My overarching objective is to leverage the power of art to address pressing global challenges by creating a new movement. I envision the expansion of our agency into a significant entity, capable of making a tangible impact. 

As we grow, so too will our capacity to contribute to solving the world's pressing issues. Our offerings will extend beyond aesthetically pleasing design; we aim to create transformative landscapes that enhance lives globally. Currently, the world stands at a crossroads, yearning for positive transformation and renewed hope. We are dedicated to addressing critical areas such as climate change, healthcare, wildlife conservation and humanitarian assistance. 

I harbour numerous innovative ideas and I am convinced that the inception of this creative agency marks merely the beginning of a brighter future. I kindly ask for your support as I pursue this ambitious vision.

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